Case Study
Taking Club Premier To New Heights
Taking club premier To new HeigHT s How Aimia Helped Aeromexico Optimize Its Loyalty Program Sandra Diem, Vice President, Global Business Development — Travel Evert de Boer, General Manager, Global Business Development — Travel1 / Taking Club Premier to New Heights SummAry Aeromexico, Mexico’s flag carrier, and Aimia partnered in 2010 to accelerate the development of Club Premier, Aeromexico’s frequent flyer program. T ogether, the two