Taking Back Creative Control Challenge Case Study | Fashion NY&C’s prioritizes creativity and rich imagery, but updating the site rapidly to improve the experience for the customer and make it easier for them to buy was challenging due to reliance on feature-limited technology. Like many other merchants, NY&C faces the added challenge of 67 percent of its weekly traffic now coming from mobile devices, with 54 percent of this coming from smartphones rather than larger-screened tablets. Publishing new content and campaigns across channels and speeding time to market were vital to their success in a competitive market. As a result, NY&C sought to refresh its content with a new build on the site every eight to 10 weeks — including a new template, new images and new site functionality

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