Taking an Active Role: Grupo Martí Sports a Winning Data Integration Platform “Our investment in Informatica enables us to accelerate value across the business. With timely, quality data, we can better support customers in their quest for a healthy lifestyle.” Alejandro Oropeza CIO Grupo Martí Goals Solution Results Improve merchandising and other retail decision- making with timely, accurate data Connects both legacy and modern systems Enhanced in-store customer service with faster, timely exchange of inventory data Increase efficiency of merchandising operations and other business processes Delivers timely, accurate data Reduced purchase order processing time for sporting goods from one week to one day Gain timely visibility into in-store and distribution center inventory to en

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