Case Study

Taking a Successful Diabetic Weight Loss Program Online and Nationwide

Taking a Successful Diabetic Weight Loss Program Online and Nationwide

Pages 4 Pages

Taking a Successful Diabetic Weight Loss Program Online and Nationwide Joslin wanted to build a person-centered, digital version of their evidence-based in person weight management program.TOUCHING THE LIVES OF PEOPLE WITH DIABETES Joslin Diabetes Center is the world’s larges diabetes research and clinical care organization. Still, when it came to touching the lives of people living with diabetes, they could only reach so many people from their home in Boson. With diabetes projected to increase among Americans by 165% between 2000 and 2050, it became a srategic imperative for Joslin to expand their reach. Joslin asked Mad*Pow to design a user-centered digital approach that replicated their evidence-based, in-person weight managementprogram. Going Digital Without Losing the Personal Hisoric

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