Carol Chaplin www.ltva.org CASE STUDY BACKGROUND Set high in the Sierra Nevada mountains on the border between California and Nevada is Lake Tahoe. Its most vibrant area is the south shore, better known as Tahoe South, which is marketed by the Lake Tahoe Visitors Authority. LTVA’s longstanding agency is Noble Studios of Reno, Nevada. Together, LTVA and Noble Studios work to increase visibility of South Lake Tahoe’s business stakeholders and, ultimately, drive tourist traffic and revenue to the region. THE PROBLEM A recent BrightEdge Research channel performance report re-validated that over 51% of most trackable website trafc is from the organic search channel. This means that all other digital marketing channels pale in comparison. LTVA understands this priority, and started its q

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