Tag Management System Vendor Selection

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TAG MANAGEMENT SYSTEM VENDOR SELECTION BANKING & FINANCIAL SERVICES CASE STUDY BUSINESS CASE Following a corporate merger, a global financial services client realized the need to implement a tag management system to give the marketing business users greater con- trol over the tagging and tracking of customer interactions via marketing assets and events on the client’s web and mobile properties. The client also sought to eliminate data confli

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Tag Management System Vendor Selection

Tag Management System Vendor Selection

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