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Gaining Agility with Tag Management

Gaining Agility with Tag Management

Tealium
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CHALLENGES • Manually managing vendor tags was increasingly time consuming and inefficient • The implementation of a single tag could take up to 90 days CASE STUDY Gaining Agility with T ag Management When a major European communications company wanted a vendor neutral tag management solution that would offer them unprecedented marketing agility, they chose market leader Tealium. SOLUTION • The Tealium iQ ™ tag management system was implem

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