Taboola helped DirectAsia Thailand dramatically reduce cost per lead and boost lead volume by combining Motion, Image, and Video ads with premium site targeting and SmartBid automation. The collaborative approach enabled efficient bidding, precise audience reach, and creative optimization, resulting in 2,000+ leads generated in six months and a 50% drop in cost per lead. The Taboola team provided ongoing support and actionable ideas, enhancing performance across the funnel and opening new audience pools. This example illustrates how integrated Taboola formats and automated bidding can drive cost-efficient lead generation for insurance campaigns.

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