Case Study
Pinot’s Palette Centralizes Its Digital Knowledge With Yext
Pinot's Palette 179% Increase in Online Presence 57% Increase in Facebook 'Likes' 20% Lift in Search Impressions Based in Houston, Texas, Pinot’s Palette combines the centuries-old appreciation of wine and art to create fun experiences for friends, family, and coworkers. The company, which opened in 2009, now has studios throughout the United States and hosts thousands of painters each week. With more than 190 locations nationwide, Pinot’s Palette is the fastest-growing paint and sip franchise in the country. “The traditional description of Pinot’s Palette is that we are a ‘paint and sip,’ meaning that we paint, drink, and have fun!” explains Terri McCulloch, SVP of Marketing. “I would say that we offer an exceptional entertainment experience. It is about bringing creativity to the table t