“We effectively combined high view - ability with price-effective placements, and the results speak for themselves.“ JAKUB PETERKA Sr. Online Communication Specialist in T-Mobile Why Adform: T-Mobile is the biggest telecommunications company in the Czech market; their digital strate- gy is heavily focused on building their brand and boosting offline sales. The company were drawn to Adform’s suite of sophisticated AI buying algorithms; specifically, at their ability to optimize campaigns for viewability. Challenges: T-Mobile primarily execute brand campaigns. Their goal was to maximize their message and increase exposure by improving their overall campaign viewability. Solution: Mediacom/GroupM, working closely with Adform, built a solution around two pillars - viewable private deals

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