CASE STUDY kapost.com | 2010 14th St. Boulder, CO 80302 | 720-696-6000 Aligning Marketing and Sales in One Platform Synopsys, a global leader in electronic design automation and semiconductor IP, invested close to a billion dollars to establish itself in software security and quality industry through the acquisition of ten companies in four years. As Synopsys brought the groups together, the company undertook a major rebranding effort. Tasked with integrating several brands and supporting a much larger sales team, the content team was drowning without a workflow or a way to get updated content to sales. The team, led by Sr. Manager Cameron Caswell, decided that instead of investing time in an unflexible content management system, they would find a true solution: Kapost. A

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