CASE STUDY kapost.com | 2010 14th St. Boulder, CO 80302 | 720-696-6000 Enabling Sales with Kapost Datawatch is an award-winning software company that creates self-service data preparation solutions. When Frank Moreno, VP of Worldwide Marketing, joined the marketing organization, he knew Kapost—the same platform that had benefited his former company—would be invaluable to Datawatch’s growing marketing and sales teams. Content was produced and dumped into Sharepoint where sales was unable to find the content customers requested. Meanwhile, the marketing team lost hours of productivity pointing reps to the correct assets. Now the entire marketing organization, third-party content agency, and all of sales live in Kapost. The marketing team creates and tags content for the sal

Join for free to read