Switching to Adjust How FNAC made the move CASE STUDY: FNACFnac’s unique use case Why Fnac picked Adjust The web was one of many areas which helped Fnac become one of the most successful retailers in France. Yet the sudden growth of mobile shifted the market. Fnac’s team saw web growth level out, while the increase of mobile use meant Fnac needed to react, creating an app to meet the demand. Before they worked with Adjust, Fnac partnered with another attribution vendor. However, this provider struggled with a special quirk that meant they couldn’t attribute effectively. That’s when they started looking for someone new. In FNAC’s app, users are able to browse the shop, add items to the cart, and so on. However, FNAC’s transactions only occur in the web view. This meant that users wo

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