SUCCESS STORY: SWISSCOM Swisscom improves productivity while helping customers more quickly with innovative self-service app In a blog post about the top customer service trends for 20141, Forrester Research analyst Kate Leggett says customized mobile solutions are a “must have” for corporations—and the second-most important trend for the near future. “More companies will move away from duplicating their web presence for their mobile offering, and will focus on deploying the right usage scenarios that add value to customers in a mobile environment, with focused user experiences that allow tasks to be efficiently accomplished”. This is precisely the kind of solution Swisscom already has up and running. Simple and consistent customer service “We are committed to improving the

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