Case Study

Swire Beverages unlocks the full potential of its Coca-Cola supply chain network in China

Swire Beverages unlocks the full potential of its Coca-Cola supply chain network in China

Pages 3 Pages

Swire Beverages unlocks the full potential of its Coca-Cola supply chain network in China Swire Beverages is the holding company of Swire Coca-Cola HK Limited, the franchise bottler for all brands of The Coca-Cola Company in Hong Kong. Swire’s extensive brand portfolio offers both carbonated and non-carbonated ready-to-drink beverages. Currently selling approximately 790 million cases in mainland China annually, it’s no surprise that Swire had specific supply chain challenges and needed solutions that could be scaled significantly and provide a fast return. Bubbling under pressure The phenomenal growth of the Coca-Cola Company brand in China placed pressure on Swire’s network of bottling production facilities, which were utilizing a manual system that was rapidly reaching a break

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