Case Study
Supply Chain Makeover
Avon delivers beauty around the world with the support of JDA solutions As the world’s leading direct seller of beauty and related products, Avon markets to women in 143 countries through 4.8 million independent sales representatives. Avon’s well-known brands include Avon Color, Anew, Skin-So- Soft, Avon Solutions, Advance Techniques Hair Care, Avon Naturals, Mark and Avon Wellness. Avon also sells an extensive range of fashion jewelry, lingerie, fashion accessories and gifts. Avon’s products are sold with widely varying product offerings in different countries and through multiple channels including direct, Internet, catalog and outlets. Consolidation and globalization of both competitors and customers and the rapid growth of developing markets has also increased the complexity