Case Study

Swimathon 2015

Swimathon 2015

Case Study Swimathon 2015 Marie Curie Cancer Care chose 4mediarelations to build their radio and TV publicity base for the 2015 incarnation of their annual ‘Swimathon’ national charity drive. ‘Swimathon’ is the UK’s biggest fundraising swim which, over the course of a week- end in April, aimed to generate thousands of participants to get involved with the cause at regional events across the UK. 4mediarelations would be tasked with curating th

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