AACOM 2015 Situation AACOM hosts an annual national conference for its member institutions and, until 2014, had been employing a different conference logo for each year’s event. In 2014, TDC developed a new conference identity and logo to brand the national event moving forward. In 2015, AACOM turned to TDC again, continuing the partnership to create promotional materials for the latest event. Solution We continued to use the brand eleme

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