Case Study

Sweet Success For Fairytale Brownies

Sweet Success For Fairytale Brownies

Pages 2 Pages

Eileen Spitalny and David Kravetz, co-founders of Fairytale Brownies, have a long history of collaboration. Meeting in kindergarten, the two became fast friends, but school projects wouldn’t be the only thing these two developed together. Armed with Kravetz’s family brownie recipe, the pair launched Fairytale Brownies in 1992 out of a small, Scottsdale kitchen. Like many other small business owners, they worked 8-hour night shifts afte

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