Case Study: Sweet Success CHALLENGE During a project review meeting with a national dessert company, the account team from Tray-Pak heard an all too familiar frustration from the customer – raw material costs are on the rise, and so is packaging. With a relationship that has spanned over 2 decades, the dessert company felt comfortable sharing candidly with the group from Tray-Pak, but was not necessarily expecting a response from Tray-

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