GLOBAL SPORTING ORGANIZATION CREATES DYNAMIC DIGITAL OFFERING WITH CSG THE CHALLENGE The customer is a leading global sporting organization, with a cumulative TV audience of over a billion individuals worldwide. A large part of their income comes via TV media rights from participating networks and pay television operations. The customer saw live events were shifting from free-to- air (FTA) to paid access, which meant a reduction in the overall TV audience. The customer needed to offset this reduction and attract a younger audience. To accomplish their goals, they needed to digitally transform their offerings to cater to existing loyal fans, as well as new fans who wanted more in-depth content beyond the FTA coverage offered in certain markets. They started by creating a pack

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