Case study – Fashion solution for international express courier service Market study of fashion solution – Asia Pacific, EU, Japan and North America The challenge A leading global logistics services provider seek to expand market penetration in express courier services through focusing on fashion apparel, footwear and accessories exported out of Asia Pacific region. The client wanted to achieve an optimal solution design and positioning, via enhancing existing products through bundling various existing and/or new features of service. The objective of the study was to conduct a market environment research in Asia Pacific (AP) to strategize business expansion in fashion industry vertical. Case study – Fashion solution for international express courier service Market study

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