www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market. The process of designing, printing, shipping and hanging a new poster for a speci

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