www.scala.com ©2016 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala Flight Centre Australia FLIGHT CENTRE TRAVEL GROUP SEES MEASURABLE RESULTS SWITCHING TO DIGITAL SIGNAGE IN RETAIL STORES AWARD-WINNING SOLUTION INCLUDES IMPRESSION MEASUREMENT, LIVE DATA INTEGRATION AND LOCALIZED TARGETING Flight Centre Australia, one of the world’s largest international travel companies, wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and imple

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