SUPERMARKET CASE STUDY 1st Jan 2020 to 15 Feb 2020 10,460 panel 250 verified with bank data Over £1m transactions analysed Facebook drove the biggest uplift in visits YouTube drove the best ROI 23% of consumers spent with the brands main competitor 0 % 1 5 % 3 0 % 4 5 % 6 0 % F a c e b o o k Y o u T u b e T w i t t e r P r o g r a m m a t i c C H A L L E N G E 3 7 % V I S I T U P L I F T A popular supermarket chain wanted to measure the uplift in visits for ads running on social and programmatic media but had no way to link ads to visits beyond a single vendor. They chose to use Rippll's transaction verified measurement solution which retargets the exposed audience with an instant cashback page to verify the conversion spend seen in store 1 2 3 I N D E P E N D E N T L Y M E A S U R E D B

Join for free to read