RETAILER CASE STUDY 12.5% Visit rate uplift 7th Jan 2020 to 23 Feb 2020 7,500 panel 235 verified with bank data Over £1.43m transactions analysed PPC Drove a 220% ROI Having been up weighted mid-campaign Consumers exposed to the ads purchase 75% less with competitors than in the 3 months prior PPC Programmatic Social Media 250% 200% 150% 100% 50% 0% C H A L L E N G E 1 2 0 % R E T U R N O N I N V E S T M E N T A popular clothing retailer wanted to carefully measure the return on investment that their digital media was delivering in terms store visits and spend such that they could increase or decrease the activity based on ROI. They chose to use Rippll's transaction verified measurement solution which retargets the exposed audience with an instant cashback page to verify the convers

Join for free to read