Sun Chemical, the world’s largest producer of printing inks, adopted KnowBe4 to raise cybersecurity awareness across its 10,000+ employees. After an initial Phish-Prone Percentage of 19.2%, monthly trainings and biweekly phishing simulations helped reduce it to just 4% globally. Implementation challenges, such as manually onboarding 9,000 users, were overcome through customized content, role-based training, and localized phishing templates. Tools like PhishER enabled real-time insight into emerging threats. The initiative fostered a culture shift—users now actively report concerns, showing alignment between staff and the cybersecurity team.

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