Case Study

Sun Banks On Data Visualization To Win Customers

Sun Banks On Data Visualization To Win Customers

CASE STUDY: SUN BANKS ON DATA VISUALIZATION TO WIN CUSTOMERS 8/1/2005 By Kathleen Ohlson Sun National, a subsidiary of Sun Bancorp, offers consumer and business services to customers in more than 70 community banking centers. The bank’s portfolio includes electronic banking, retail and business accounts, and business, personal and wholesale commercial loans. The bank sought a way to differentiate itself because “the financial

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