SuccessFactors - LaunchSquad THE ORIGINAL “ENTERPRISE COOL KID” Our five-year, multi-phase campaign made SuccessFactors one of the most talked about enterprise startups, which helped take them through IPO leading up to their multi-billion dollar acquisition by SAP. Although SuccessFactors was taking the HR world by storm in 2006, they were virtually unknown. When LaunchSquad stepped in, we worked to elevate them to “enterprise cool kid” status. We embarked on a multi-year, multi-phase campaign that made them the most talked about enterprise startup, and eventually led to their successful IPO. UNIQUE STORYTELLING Together, LaunchSquad and SuccessFactors defined a new category: “Business Execution Software.” This helped differentiate the company from more established players in the market. B

Join for free to read