Case Study
Sub-Zero: Warming Up to Customers at Sub-Zero
BCC Software helped Sub-Zero enhance customer relationship management by providing tools that enable precise tracking of customer interactions, products owned, and support history. This improved CRM capability allowed Sub-Zero to deliver personalized, seamless experiences across in-person, online, and phone interactions. By leveraging BCC Software’s solutions, the luxury kitchen appliance maker strengthened brand loyalty, improved customer engagement, and maintained close relationships, ensuring their high-end reputation was matched by exceptional, friend-like customer service.