Case Study

Study Proves Travel Incentives Green Up

Study Proves Travel Incentives Green Up

Pages 1 Pages

• Toro wanted proof that incentive dollars were generating the intended effect • Independent research compared sales and profit growth during promotional and non- promotional periods • Incentive programs directly correlated with higher sales and profits Toro Study Proves Travel Incentives Green Up Bottom Line Situation The Toro Company (Commercial Division) supplies mowing, utility, and turf cultivation products to domestic and int

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