Studio as a Service: Harmless Harvest Blending paid and earned activations to drive grassroots awareness and engagement through influencer content Harmless Harvest is on a mission to increase brand awareness and generate buzz around their coconut water in large cities across the U.S. They turned to ACTIVATE to identify, engage and manage a combination of paid and sampling influencers, providing valuable brand education to consumers. ACTIVATE identified influencers in multiple target markets to highlight Harmless Harvest coconut water as their go-to drink to hydrate after a workout and mix within recipes. Case Study: Harmless Harvest Challenge — Increase brand awareness of Harmless Harvest coconut water through authentic and engaging influencer story- telling content — Posit

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