@HavasEducation www.havaseducation.com Challenge University of the West of England (UWE) had identified Brazil as an emerging market for student recruitment, and came to us to help them to understand their positioning in this market. Our initial research showed that whilst the number of Brazilian students coming to study in the UK was increasing, the number of students applying to UWE wasn’t following the same trend. Solution To achieve the increase in applications, it was clear that we would need to develop a better awareness of the UWE brand. We knew we could achieve this by establishing a social media presence that engaged with students in a ‘shareable’ format, establishing peer-led referral and confidence in the brand. ‘The Brazil Challenge’ competition was developed and h

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