Challenge With a fierce Clearing period expected, Anglia Ruskin University tasked us with developing a pre-clearing campaign that would increase both brand awareness and pre-registration applications. The biggest challenge for this campaign was timing – ARU were already coming into the game late, and there was a good chance that a lot of prime inventory would already be booked up. We needed to move quickly in order to secure some good positioning. Solution During the briefing session, it was agreed that the out-of-home activity would focus on the local area, which traditionally accounts for a high proportion of student applications. As our options were limited die to the timescales, our recommended strategy was to gain coverage by using a mixture of OOH inventory, in key locati

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