CASE STUDY STUART ALLANCLIENT Stuart Allan has a very long history in business launching Indulgence Patisserie some 28 years ago, growing it to a £10m international organization, and then successfully selling the business to launch a new career in Business Coaching. A lifestyle change for Stuart, and now only a few years on, Stuart is recognized as one of the most accomplished coaches in the country, working with owners of small to large businesses to make changes that will impact on the profitability and success of their own business. INTRODUCTION BY CHANCE Mark Fiddes, Elan Marketing’s MD met Stuart by chance at a local business event. Stuart was pretty much in the infancy of his career in business coaching, and Mark Fiddes was exploring Elan’s personal branding strategi

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