CASE STUDY RJN CHEMICALSCLIENT RJN Chemicals created a new way of thinking within the cleaning industry with its powdered multi-purpose cleaning product FreshClean. Traditionally cleaning chemicals had come in the form of a liquid based agent that was mixed with water, or used neat dependent on the mix of the particular product. Powdered chemical cleaning agents were the next stage in technology, providing an even more concentrated form, and enabling the commercial user to get the maximum quantities of effective cleaner from the least amount of cost. INTRODUCTION RJN Chemicals came to Elan back in 2007, looking for a method to boost sales and exposure around their FreshClean brand. The brand had already seen some significant gains in the market, being used by some of the lar

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