STRONGTOWER FINACIAL - Lambert COMPANY Strongtower Financial is a national leader in church and faith-based lending and financial services with more than $1.5 billion in church bond originations and has worked with thousands of churches, schools and non-profit organizations on their financing needs.PROJECTThe California Plan of Church Finance was a diversified financial services organization with $200 million in assets under management, 15,000 retail investors, and a financing arm that had provided nearly $1 billion in lending to a variety of churches, schools and other non-profit organizations. It was necessary for the company to rebrand the organization and enhance marketing efforts for future growth. TACTICS Developed Strongtower Financial brand and positioning elements directed toward

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