Case Study

Streamlining publishing and operations with Grupo Abril

Streamlining publishing and operations with Grupo Abril

Pages 6 Pages

WPVIP.COM Streamlining publishing and operations with Grupo Abril Leading Latin American media group Grupo Abril engaged WordPress VIP to help drive its digital transformation for 50+ publications. CASE STUDYWPVIP.COM Grupo Abril, based in São Paolo, Brazil, is one of the largest media companies in Latin America. Among its magazine brands are Veja, the leading weekly publication in Brazil; business and financial news magazine Exame; and the Brazilian editions of Elle, Cosmopolitan, and InStyle. Other divisions include broadcast TV and educational publications. Abril needed to tame the sprawl of its organic growth Abril sought to streamline the IT sprawl that had arisen from the organic growth and development of its dozens of media brands. This is a challenge many companies w

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