WPVIP.COM Defining PMC’s digital publishing playbook The media powerhouse behind 22 brands (including Rolling Stone, Variety, Deadline) maximized efficiency by implementing shared code and toolsets across their entire portfolio. CASE STUDYWPVIP.COM Founded in 2003, Penske Media Corporation (PMC) is a global digital media company representing 22 brands including Variety, Deadline, Hollywood Life, TV Line, WWD and Robb Report. Those brands receive a combined 12 million daily views, with 179 million monthly active users, and 101 million video views. Now, all of their flagship sites are hosted on WordPress. After multiple acquisitions, PMC needed a streamlined approach to digital content management PMC first brought TVLine.com over to WordPress VIP way back in 2011. Then, with s

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