Overview Grupo ABRIL is one of the largest communi- cation and education groups in Latin America. It supplies information, culture, education, and entertainment to nearly every general public sector, over several media platforms. Seven of the ten most read magazines in Brazil are pub- lished by ABRIL. With a readership of almost 30 million people, it also provides 94 applications for smartphones and 29 versions of magazines for tablets. Challenge Successful execution of ABRIL’s market- ing campaigns depends on support from IT applications: Its COBOL-based subscription application, Oracle’s Customer Relationship Management (CRM) solution, and its E-com- merce Portal. Roberto Soares de Moura, ABRIL’s IT Director, explains: “Because of this application integra- tion requirement,

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