3 The right data is a competitive edge. Over the past several years fintech, hedge funds, and investment companies have started to augment their conventional data sources with alternative, external, or third-party data. Today, almost half of all investment firms use alternative data. It has become essential to look beyond the four walls of the organization to get the data necessary to build more accurate predictive models. In order to compete with established industry players, fintechs need to bring speed, agility, and ease of use to their products . They also have to deal with the risks, regulations, and complexities that come with offering any kind of financial service. Fintechs not only need to continually refine their products, eliminate inefficiencies, and create an excepti

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