Strategy Consulting for Building Products Situation: A major building products company must achieve significant growth in the next three to five years. The markets it currently serves are considered mature and competitive pressures are intense. Product extensions and new innovations are essential to increasing share of market, revenues and profitability. The client required a thorough strategic plan to develop market-driven products and innovation and target segments with the greatest opportunity for success. Objectives: Study internal competencies, resources and value proposition as well as external customers including target segments on which to focus resources including product development design and engineering teams Develop strategies for each new product including target market and

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