Market Assessment and Product Analysis Situation: A leading Tier 1 Supplier is focused on expanding its product base, augmenting its current Driveline portfolio with components in the Powertrain segment. However, the Company was unclear which products were the best fit synergistically, which products were the most attractive (e.g., growth and margin) and once prioritized, what entry options were available for their company to get into these product segments. For the assignment, they narrowed an 80-product field to eight component categories. For clarity, the Tier 1 Supplier was approaching entry into any of the component areas primarily through acquisition as they did not have the internal knowledge/capabilities currently. Ducker’s Approach: Ducker completed eight Market Assessments for

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