Case Study Central Valley Community Bank Bank’s Ambitions Included a Commercial Banking Focus and Growth Supported by Fiserv Technology Central Valley Community Bank had an aggressive strategy for expansion through acquisitions and de novo branches. With the support of BankAnalyst ® Market from Fiserv to evaluate markets, locations and purchase candidates, bank executives slept well after each decision. Central Valley Community Bank credits its tremendous growth in recent years to its ability to help customers thrive and the data-based decisions that drove its strategy. “We rebranded in 2002 and grew from $150 million to nearly $1 .6 billion in assets and 20 banking center locations through acquisitions and de novo branches, ” explained James Ford, President and Chief Execut

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