Learn more at StrategicEnhancement.com • p (630) 377-4300 tf (888) 668-9382 ©Strategic Enhancement Group, Inc. All Rights Reserved. NALCO | Success Story Case Study ORIGINAL SITUATION Nalco needed to define and formalize the process of what Nalco has done since its founding in 1928, deliver customer solutions based on a thorough understanding of their customer’ s needs. BUSINESS IMPROVEMENTS Despite changes in ownership and accompanying shifts in senior leadership, CSP continues to be a core foundation of the company’ s success. In fact, many attribute the company’ s resilience and high rates of customer and employee retention to a corpo- rate-wide belief that every interaction focuses on the customer’ s needs – a key CSP principle. Strategic Enhancement Group’s

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