Learn more at StrategicEnhancement.com • p (630) 377-4300 tf (888) 668-9382 ©Strategic Enhancement Group, Inc. All Rights Reserved. GREATER TWIN CITIES UNITED WAY | Success Story Case Study ORIGINAL SITUATION The increasing number of non-profits had caused 10 consecutive years of decline in annual donors despite being the second largest United Way in the country. The donor environment had changed and it was necessary for the Greater Twin Cities United Way to adapt. BUSINESS IMPROVEMENTS After adopting the Counselor Salesperson process, gifts increased 5%. Today, consultants spend the majority of their workday visiting donors instead of time in the office, doing paperwork, administrative tasks and responding to telephone requests. The Counselor Salesperson discip

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