From Complexity to Competitive Advantage Strategic Desktop is Key to Helping Leading Marketer Deal with Success and Customer Retention I f you are one of the fastest growing mobile phone and broadband providers in your market, ranked number one in customer satisfaction and in the top 10 places to work, what do you do next? You do what got you there in the fi rst place – focus on customer experience, employee effectiveness and employee morale. Telefónica O2 is the UK’s leading provider of mobile phones and broadband service and was recently ranked sixth in the Best 20 Big Companies to Work for in the UK by The Sunday Times. Telefónica O2 UK now boasts 18.7 million Pay As You Go and Pay Monthly customers. As the business has grown, so have the costs to support it. Telefónica O2 UK has

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