Traditionally, wooden drums are used to transport power conductors & cables in India. To pack 1.1 MT of conductors pa (Indian market size), about 0.6 million trees are cut. To address this, Sterlite Technologies used returnable steel drums for packaging & transportation of its power products. The innovation has saved 32,000 trees in a year and slashed packaging cost by a whopping 60 per cent! Sterlite Technologies (STL), an end-to- end

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