STORIES Sterling Silver Club shines for older adults Renown Health develops a new program to engage older adults for better health management Copyright © 2022 Accenture. All rights reserved Call for change Loyalty programs—most common in the travel, lodging and retail industries—have been relatively less mature in the health provider space. Leaders at Nevada-based Renown Health, an integrated healthcare delivery system, sought to make a difference in how it serves its patients and members. It is using a data-driven approach to understand and engage with its older adult community members, patients and health plan members to improve their health and access and to create raving fans. Renown Health leaders sought to connect with older adults more deeply by formalizing a free loy

Join for free to read