Stay ahead with greater revenues: top US credit card provider sees 100% increase in potential collections in top decile Case study Background The client is a leading credit card provider headquartered in the United States. Established over 150 years ago, the client has over 100 million active cards and currently features amongst the top 100 companies in the ‘Fortune 500’ list. The client was facing issues of low collections from defaulting credit card accounts and was looking at partnering with an analytics expert for a reliable and effective solution. Post deliberations with several analytics firms, they reached out to Firstsource to improve collections from the top decile through better predictions of propensity-to-pay. Business challenge A very basic prioritization model was in use to i

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